I'm reading - Labelling. Redistributing the iconic OXO cube.

Labelling. Redistributing the iconic OXO cube.

Working with Premier Foods, we identified an opportunity to redistribute OXO cubes that had defective packaging but were wholesome in every other respect. Instead of being a waste stream, the site started to collect all flavours of the rejected products and put these into large brown sacks.

Back at Company Shop Group, we undertook a trial to explore the best method for sorting, packing and re-labelling. Due to the different variants in the sacks, several packing and labelling formats were agreed, both boxed and bagged.

Positive results from the trials led to the site changing their process and routinely redistributing the products that didn’t meet their specification, unlocking value in the product and transforming waste into an added extra for millions of meals.


At Premier Foods Worksop we are committed to preventing and reducing food waste in our business in line with the food waste hierarchy. However there are occasions throughout our processes where waste occurs and we want to do the right thing if this stock is ‘safe to eat‘. Working with Company Shop Group and their HHRS project team has allowed us to divert Oxo cubes that do not meet our specification because of quality defects in the packaging from AD to now feeding people. CSG are now taking this stock and through their processing capabilities are sorting and labelling the stock so it can be sold through their membership only stores. We see this first project as a catalyst for looking at other areas within our business where good food is going to waste and are confident this is just the start.

Gary Parnell, Environmental Manager, Premier Foods,